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YouTube Teams Up with Amazon for Ecommerce Push
YouTube has formed an affiliate partnership with Amazon.com Inc. to boost its online shopping bet. The move is part of YouTube's push to prioritize e-commerce, a key area for growth.
The new partnership allows YouTube creators to seamlessly tag Amazon products in their videos and livestreams. This enables them to drive more business directly to the enormous global marketplace, while also taking a cut from sales.
This development is part of YouTube's broader effort to monetize its platform beyond advertising revenue. By integrating with Amazon, creators can now earn commissions on product sales generated through their content.