Zeta Global Taps Salesforce Vet to Lead Marketing Charge
Zeta Global has appointed Leah Pope as its new Chief Marketing Officer (CMO), effective August 3, 2026. Pope brings over two decades of experience leading category-defining brands, including Salesforce's marketing portfolio and ActionIQ.
Pope will lead Zeta's global marketing organization, overseeing brand, product marketing, demand generation, customer marketing, and events. She aims to strengthen Zeta's category leadership and accelerate its enterprise growth strategy.
Candace Dean has been promoted to Chief Communications Officer, where she will continue leading Zeta's communications strategy.
David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, said, 'Zeta is entering a new chapter. We've built the data, intelligence, and technology enterprises need to win in the AI era.'