ZoomInfo Integrates with Microsoft Copilot Studio, Boosting Sales Research
ZoomInfo has integrated its go-to-market intelligence platform with Microsoft Copilot Studio. This integration allows users to access ZoomInfo's verified B2B data, including contacts, company information, and intent signals, directly within Dynamics 365, Excel, and Word.
The integration enables sales teams to use natural-language requests to search companies, identify relevant contacts, enrich account context, and support sales research. This streamlines the process of finding and engaging with potential customers.
ZoomInfo's headless GTM context layer, GTM.AI, powers this integration. It exposes a verified data graph and agentic orchestration through API and Model Context Protocol, allowing any agent or tool to access ZoomInfo's intelligence without needing to interact with the platform directly.