Beads and Brass Take Center Stage as Gold Jewelry Prices Soar

Amid the rising cost of gold jewelry due to price hikes, accessories made from beads and brass are gaining popularity this summer. According to industry sources, searches for 'Bayer' on Byyeres Korea's official online mall increased by about 14 times in July compared to the previous month.

The sales of Bayer's 'Firmkin Beads Collection' necklaces and bracelets rose by 125% and 50%, respectively, in July. This collection combines pumpkin-shaped pendants with glass beads and has been a constant bestseller since its release last year.

Analysts attribute the trend to consumers seeking fashion jewelry with low discoloration or pollution burden and high price accessibility, given the nature of summer which exposes people to sweat and water. The increasing gold and silver prices have also contributed to this shift, making precious metal jewelry more expensive.