E-Mart Marks 5K Price Anniversary with Ultra-Low-Price Promos in South Korea
E-MART, a South Korean retail chain, is celebrating the one-year anniversary of its '5K Price' private brand. Launched in August last year, 5K Price offers ultra-low-priced products under 5000 won, focusing on small-size and small-quantity items for one- to two-person households.
Since its launch, over 400 items have sold a cumulative total of more than 40 million units at E-MART and E-MART Everyday. Top-selling products include '5K Price Delicious Tofu' and 'Delicious Bean Sprouts', each selling over 3 million units.
To mark the occasion, E-MART is offering promotions for customers who spend 20,000 won or more on all 5K Price items by September 2. Those who purchase 10,000 won or more of 5K Price products will also be entered into a raffle to win up to 50,000 won worth of Emarticon.
New products are being introduced as part of the celebration, including '5K Price Corn Milk Roll (35g)' and '5K Price Sparkling Water Plain·Lemon (500ml)', both priced at 480 won. Hwang Un-gi, head of product at E-MART, said, '5K Price has offered must-have items at affordable prices and won strong customer response within a year of its launch.'