The spot price of gold on Friday, November 13, 2026, stands at $3,880.30 per ounce, a slight dip from Thursday's $3,890.79 per ounce. Gold remains a sought-after safe-haven asset, attracting investors during times of economic and political uncertainty due to its reliability as a store of value and hedge against inflation.
Investors can add gold to their portfolios through various methods. Buying physical gold, such as bullion or coins, is a popular option. Retailers like Costco and Walmart, along with online dealers like APMEX and JM Bullion, offer these products. However, storing physical gold securely and converting it to cash requires planning.
Another option is opening a gold IRA, which provides tax benefits and secure storage through a custodian company. Companies like Birch Gold Group and Goldco offer gold IRAs, though they come with fees for setup, storage, and management. These accounts do not earn dividends or interest but grow with the price of gold.
For those preferring a more traditional approach, gold exchange-traded funds (ETFs) track the price of gold. These can be purchased through investing platforms like Schwab and Fidelity, which offer commission-free trades on certain investments.