Gold Prices Driven by Global Trends and Karat Purity
The purity of gold is measured in karats, with different values suited for various uses. The purest form, 24K or 99.9%, is too soft for jewellery but ideal for investment in coins and bars.
For traditional Indian jewellery, 22K or 91.6% is the standard, alloyed with other metals for durability. Less gold content but greater strength comes from 18K and 14K.
The daily gold rate seen online serves as a benchmark, and the final showroom price will always be higher due to making charges and GST.
Authenticity can be verified by looking for the BIS logo, purity grade, and 6-digit alphanumeric HUID code. Paper and digital gold alternatives include Digital Gold, Gold ETFs & Mutual Funds, and Sovereign Gold Bonds.