Indian Appliance Makers Hike Prices Ahead of Festive Season

Ahead of the peak festival season in India, leading appliance and consumer electronics makers are set to increase prices of air conditioners, LED TVs, washing machines, and other products by 5-8% effective from October 1.

The price hike is due to rising input costs of metals such as copper, steel, crude derivatives, and currency exchange volatility caused by the ongoing West Asia crisis. This will be the industry's third round of price hikes in 2026.

Some companies have already announced or confirmed price hikes ranging from 4-10% across categories. Blue Star Managing Director B Thiagarajan said prices of ACs and deep freezers have already increased by 5-8% due to higher commodity costs.

Kamal Nandi, Business Head and Executive Vice President, Appliances Business at Godrej Enterprises Group, said another industry-wide round of price increases has become 'inevitable' after commodity prices rose 8-10% since the last revision. He added that consumers would still have an opportunity to buy products at existing prices during the festive season as inventory procured before the hikes remains available in the distribution channel.