India's Gold Market: Understanding Purity Levels and Colours

The gold market in India is marked by various purity levels and colours, each serving specific purposes. The most common purity levels are 24K (99.9%), which is too soft for jewellery but suitable for investment; 22K (91.6%), used in traditional Indian jewellery; and lower karat values like 18K and 14K that contain less gold but offer greater strength.

The prices of gold vary depending on the location, with the final showroom price being higher than the benchmark due to making charges and GST. To ensure authenticity, consumers should look for the BIS logo, purity grade, and HUID code, which can be verified using the BIS Care app.