ITC Eyes ₹20,000 Crore Revenue Target for Aashirvaad Brand

ITC Limited is aiming high with its flagship food brand Aashirvaad, targeting ₹20,000 crore in annual consumer spending within the next five years. This aggressive growth plan marks a significant shift for the company, which wants to transform Aashirvaad from being a dominant player in wheat flour into a broad-based, multi-category food company.

To achieve this goal, ITC is diversifying its product portfolio by expanding into segments like frozen snacks, ready-to-cook meals, and protein-rich staples such as sattu. The company is focusing on premium and wellness-oriented products to drive growth rather than relying solely on price-based competition.

The company's extensive network of 66 manufacturing facilities across the country will be utilized to support this growth. ITC's e-Choupal supply chain, which allows it to source quality wheat directly from farmers, will also play a crucial role in managing quality and costs as the company scales up its food operations.