Lightweight Jewellery Gains Traction Amid ₹1.50 Lakh Gold Prices
Indian gold consumers are being tested by prices around ₹1.50 lakh per 10 grams, but domestic sales may remain steady despite recent corrections in global markets.
According to Chauhan, retailers are seeing greater demand for lightweight jewellery and lower-carat products as consumers try to keep purchases within their budgets.
Gold exchanges can help manage upfront costs of new jewellery, while lightweight designs allow buyers to retain traditional significance without overspending on metal.
The recent price correction may encourage some consumers who were waiting to make their purchases, but Chauhan expects affordability and price stability to remain key considerations during the upcoming festive and wedding season.