Mandira by Manepally Expands Premium Silver Jewellery with Franchise Models
Mandira by Manepally has expanded its premium silver jewellery business through FOFO and FOCO franchise models. The brand leverages a 136-year legacy of Manepally Jewellers, focusing on bridal and occasion jewellery. With six stores across Hyderabad, Mandira aims to provide accessible wedding and special occasion pieces with the appearance and craftsmanship associated with traditional gold jewellery at lower prices.
The webinar highlighted changing jewellery preferences as gold prices rise, with some consumers considering silver jewellery for part of their wedding and occasion purchases. Demand is also increasing in Tier 1 and Tier 2 cities for organised, branded silver jewellery with greater consistency in quality, pricing, and customer experience.
Mandira positions itself in the mid-to-high-end segment, targeting upper-middle-income consumers rather than competing only in lightweight everyday silver jewellery. The gold-plated silver collections are designed to provide a premium bridal jewellery appearance while keeping purchase prices lower than comparable gold pieces.