Paytm Gold Gains Popularity as Small Investors Dodge Volatile Market
Gold prices in India have been volatile recently, making it challenging for small investors to time the market. Despite being 20% lower than its all-time high of Rs 1.78 lakh per 10 grams on January 29, 2026, gold is still a sought-after safe-haven asset.
Small retail investors are turning to digital platforms like Paytm Gold, which allows them to buy 24-karat gold in small amounts, starting from as little as Rs 51. The platform offers Daily Gold SIPs for automatic, recurring purchases over a one-time investment.
The digital gold is backed by equivalent physical gold held in insured, bank-grade vaults and can be sold at prevailing market prices or converted into certified physical gold with doorstep delivery across more than 12,000 pin codes.