UAE Gold Market Sees Surge in Demand for Wearable Bullion Products

The UAE gold market is experiencing a surge in demand for wearable bullion products, particularly 24-karat gold necklaces and bracelets that serve as both adornment and investment.

Hossam Abdel Rahim, sales manager at BTC Gold Supply Company, notes that the decline in gold prices has contributed to this trend. He explains that these 'wearable bullion' products come in decorative designs and shapes, unlike traditional small bars, but are still considered 24-karat gold when resold.

The demand for these products is driven by consumers seeking a way to combine savings and investment with personal adornment. Abdul Rahim points out that this trend has been favored by some families during the current period, who prefer to benefit from alloy products in different forms suitable for decoration and personal use instead of limiting their use to saving or long-term investment.