90% of New CEX Tokens Fail Within a Year, CoinGecko Report Finds

A new report from CoinGecko reveals that nearly 90% of tokens listed on major centralized exchanges fall below their debut price within 12 months.

The research firm's 2026 Spot CEX Report analyzed listing performance across the top 12 centralized exchanges and found that only about 32% of newly listed tokens record positive price action in their first 30 days of trading.

This number deteriorates fast, with just 25% of tokens remaining above water after 60 days. By the one-year mark, fewer than 10% still trade above their initial listing price on most platforms.

The report highlights the dominance of Tether (USDT) and USD Coin (USDC), which together account for 66.6% of all trading pairs and 97.7% of stablecoin-denominated pairs across the 12 exchanges surveyed.

Total reserves across those platforms climbed 69.6%, rising from $152.1 billion in early 2024 to $225.4 billion by the end of Feb. 2026, with Binance leading that growth, doubling its reserves from $46.7 billion to $93.4 billion.