Amaze Buys BullionFX Assets for $155M, Eyes Gold-Backed Digital Infrastructure
Amaze Holdings, Inc., a creator-economy platform, has signed a binding letter of intent to acquire BullionFX's assets, including its Alchemy platform, in an all-stock deal valued at approximately $155 million. The acquisition would expand Amaze beyond creator commerce into gold-backed digital-asset infrastructure.
BullionFX develops gold-backed digital-asset and decentralized finance infrastructure. Its Alchemy platform supports gold-linked payments, lending, borrowing, yield products, cross-chain interoperability, and an Ethereum-based Layer 2 network. The platform's $GOLD token is designed to be backed one-to-one by vaulted physical gold held by independent custodians.
The deal would require Amaze to issue a significant amount of common stock to BullionFX, potentially diluting existing shareholders. After closing, Amaze plans to prioritize Alchemy's self-custody retail wallet and proprietary yield engines.