Amaze Holdings to Acquire BullionFX's Alchemy Platform for $155 Million
Amaze Holdings (NYSE: AMZE) has entered into a binding Letter of Intent to acquire BullionFX, including its core platform Alchemy, for approximately $155 million in stock. This acquisition marks Amaze's expansion beyond creator commerce and into gold-backed digital-asset infrastructure.
The proposed deal comes as the cryptocurrency market experiences renewed momentum, with adjusted stablecoin transaction volume reaching $1.79 trillion in June 2026, up 125% year on year, according to Visa Onchain Analytics.
Alchemy is a decentralized gold-backed financial ecosystem that includes proprietary yield engines designed to power institutional products targeting competitive returns by bridging traditional and decentralized markets. The platform's architecture supports lending and borrowing protocols, yield products, cross-chain interoperability, and an Ethereum-based Layer 2 network that links traditional and decentralized finance.