Amaze Snatches BullionFX Assets in $155 Million Gold-Backed Deal
Amaze Holdings Inc., a creator-economy platform, has signed a binding letter of intent to acquire BullionFX's assets, including its Alchemy platform, in an all-stock deal valued at approximately $155 million. This marks the second buyout attempt for BullionFX this year, after Functional Brands MEHA planned to buy the same assets for around $140 million but fell through in late June.
The acquisition would expand Amaze beyond creator commerce into gold-backed digital-asset infrastructure. Alchemy's platform supports gold-linked payments, lending, borrowing, yield products, cross-chain interoperability, and an Ethereum-based Layer 2 network. Its $GOLD token is designed to be backed one-to-one by vaulted physical gold held by independent custodians.
Amaze said the transaction comes amid rising stablecoin activity, renewed institutional engagement with digital assets, and continued strength in gold as a store of value. The all-stock transaction would require Amaze to issue a significant amount of common stock to BullionFX, potentially diluting existing shareholders.