Turkey’s leading white goods manufacturer, Arcelik AS, claims a competitive edge over Chinese rivals in the European market, even as the EU prepares stricter import regulations that could impact Turkish companies. The company’s global brand, Beko, highlighted its strategic advantages during an interview on Tuesday at the COP31 summit in Antalya.
Baris Alparslan, Chief Financial Officer of Beko, emphasized the company’s dual strengths: a competitive domestic market in Turkey and a manufacturing presence in Europe. These factors, he argued, place Arcelik in a favorable position despite potential regulatory challenges.
The EU’s upcoming import rules could create hurdles for Turkish manufacturers, but Alparslan expressed confidence in Beko’s ability to navigate these changes. The company’s established footprint in Europe is seen as a key differentiator from Chinese competitors.