Asia Emerge as Driving Force Behind Bitcoin's Next Cycle

Metaplanet CEO Simon Gerovich believes that Asia will be the driving force behind Bitcoin's next cycle. Speaking at Bitcoin Asia 2026 on August 29, he said that the cryptocurrency has already bottomed and is poised for a stronger finish to 2026.

According to Gerovich, Asia's largely untapped capital presents a significant opportunity for growth. He noted that Japanese households alone hold roughly $14 trillion in financial assets, with about half of this amount sitting in bank deposits.

The CEO also highlighted the lack of existing structures allowing traditional investors across much of Asia to gain Bitcoin exposure through brokerage and institutional means. Only 20 publicly traded Asian companies currently hold Bitcoin, he said.