Binance Enters Traditional Finance With New Wealth Management Service
Binance has expanded its offerings in traditional finance by launching a wealth management service through Binance Earn, giving users access to 11 US-listed ETFs focused on short-term US Treasurys and investment-grade bonds.
The new service allows users to browse and buy actual ETF shares directly through the interface, with orders routed through Nest Trading to Alpaca Securities for execution and custody. The available ETFs are grouped into three categories: cash management, steady income, and yield enhancement, each suited for different investment time horizons.
This move marks the latest step in Binance's expansion into traditional financial products, following the addition of physically settled options on over 1,000 US stocks and ETFs earlier this month. The exchange is aiming to rebuild its reputation through compliant and regulated services, putting it in direct competition with platforms offering bond ETFs and Treasury products to retail investors.