Binance's Tokenized Securities Draw New Users to Traditional Markets

Binance's TradFi stack is gaining traction as users increasingly move between its various products. The platform offers multiple ways to access equity-linked markets, including pre-IPO and listed price exposure via perpetual futures, U.S.-listed direct stocks, and bStocks, tokenized on-chain securities.

Roughly 58.5% of bStocks users also traded perpetual futures or direct stocks in the same period, indicating that users are using these products together. Outside regular U.S. market hours, bStocks become the majority of equity-linked volume (bStocks and direct stocks) on Binance, rising to 58% after the closing bell from 48% during the regular session.

bStocks is becoming a popular gateway into equities for new users, with 41.5% of bStocks users starting their TradFi journey on Binance with this tokenized security offering. This is significant because bStocks users are not just existing stock traders using this product as an add-on.