Broadridge Taps Tokenization and AI for Transformation

Broadridge Financial Solutions is making a significant bet on tokenization and artificial intelligence (AI) to transform its business. The NYSE-listed company has launched its DLX tokenization engine, which enables firms to tokenize traditional and digital assets with ease. Broadridge's Distributed Ledger Repo solution already processes over $351 billion daily in short-term lending transactions using tokenized real assets.

The company has partnered with Ondo Finance to offer regulated tokenized US equities, combining Ondo's DeFi-native tokenization expertise with Broadridge's institutional distribution network. Galaxy Digital is also collaborating with Broadridge on tokenized equity issuance, custody, and shareholder rights management.

Broadridge is not only focusing on tokenization but also deploying AI tools across its workflows to improve productivity and reduce costs. According to the company's 2026 Digital Transformation study, 80% of financial firms are already leveraging either generative AI or predictive AI in their operations.