Bybit Deploys Unified Rewards Ecosystem Amid Crypto Exchange Shake-Up

Bybit has launched Bybit Galaxy, a unified rewards ecosystem that ties together spot and derivatives trading under one loyalty umbrella.

The program is designed to make it harder for users to take their volume elsewhere by providing cross-product points, tiered perks, and long-term lock-in.

This move comes as centralized exchanges face pressure from decentralized perpetual protocol and aggregators, which have been eating into their volume.

Bybit's Galaxy program appears to thread rewards through its existing products, including a launchpad, an NFT marketplace, and staking services.

The loyalty universe spans both spot and derivatives trading, which could help retain institutional and retail flow alike.