Caleb & Brown Expands to UK with High-Net-Worth Crypto Services

Caleb & Brown, an Australian crypto brokerage owned by Swyftx Group, has expanded its services to the UK market. This move comes a year after Caleb & Brown was acquired by Swyftx in a deal worth over $100 million.

The expansion targets high-net-worth clients in the UK, where Swyftx Group co-CEO Andrea Yuen sees an 'untapped opportunity' due to lower levels of crypto adoption compared to other markets. According to Chainalysis' 2025 Global Crypto Adoption Index, the UK ranks 11th behind Russia, the Philippines, and Ukraine.

The Financial Conduct Authority estimated that 8% of people in the UK own crypto, with a typical value held by investors increasing last year. Yuen believes there's a significant opportunity to offer tailored execution services to these clients, distinguishing themselves from retail crypto exchanges. The UK is considered one of the oldest and most sophisticated financial centers worldwide.