ChangeNOW Hires TON Veteran Martin Masser to Drive Crypto Super App Ambitions

ChangeNOW, a platform known for its user-friendly approach to cryptocurrency, has announced the addition of Martin Masser as Director of Strategic Partnerships. Masser comes from a background in traditional banking and Web3, including senior growth and business development roles within the TON space.

In his new role at ChangeNOW, Masser will focus on building relationships with blockchain networks, wallets, fintech companies, payment providers, and other infrastructure partners to create a seamless experience for users. This move is part of ChangeNOW's strategy to evolve beyond standalone crypto services into a single, connected product.

ChangeNOW aims to simplify the user experience by integrating various components such as buying, storing, swapping, trading, sending, receiving, and growing digital assets in one place. This 'super app' approach seeks to eliminate complexity by moving it beneath the surface of the product, allowing users to achieve their desired outcomes without unnecessary steps.

Masser's appointment is seen as a significant move for ChangeNOW, bringing commercial relationships, product understanding, and media savviness to the table. He emphasizes that his focus will be on identifying genuine partnerships that make ChangeNOW's infrastructure more complete, rather than accumulating announcements.