Chelsea Adorns Shirts with USDC Branding

Circle Internet Group has become Chelsea Football Club's principal and official front-of-shirt partner for the 2026/27 season.

The deal gives Circle, a stablecoin issuer, prominent brand exposure through its USDC branding on Chelsea's kits. The men's, women's, and academy shirts will feature both Circle's corporate name and the USDC label.

USDC is far more prominent in sponsorship placement than Circle itself, with the partnership announcement framing the Chelsea shirt as a way to place the product name before the club's international football audience.

The agreement does not include any payment products or services for Chelsea supporters using USDC. The initial arrangement described by both parties is a sponsorship built around brand placement, with Circle separating its marketing message from any claim that Chelsea is distributing the stablecoin or offering financial services.