Chelsea FC Lands Stablecoin Sponsorship with Circle Internet Group
Circle Internet Group (NYSE: CRCL) has signed a principal partnership with Chelsea Football Club, making it the club's front-of-shirt sponsor starting from the 2026/27 season.
The deal marks the first time a USDC-branded sponsor has appeared on the front of a Premier League shirt.
Both the Circle and USDC logos will appear on jerseys worn by Chelsea's men's, women's, and academy teams. The sponsorship is structured as a one-year agreement with an option to extend.