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Chelsea Promotes USDC to Premier League Sponsorship

Guavy AI Editorial Team
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USDC
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Chelsea Football Club has announced a major partnership with Circle Internet Group, making USDC its principal and official front-of-shirt sponsor for the 2026/27 season. This deal grants Circle the club's 'principal partner designation' and central sponsor position on three sets of Chelsea shirts: the senior men's and women's teams, as well as academy shirts.

The agreement is a significant step forward for USDC in its bid to reach a larger mainstream audience. The partnership will be visible for the first time on August 30th when Chelsea plays its first Premier League home game of the season against Brighton.

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