Chelsea Puts Stablecoin USDC Front and Center with Major Sponsorship Deal

Circle Internet Group has secured a major sponsorship deal with Chelsea Football Club, naming its stablecoin USDC as the principal and official front-of-shirt partner for the 2026/27 season.

The partnership will see USDC branding prominently displayed on Chelsea's kits, including those of the men's, women's, and academy teams. This marks a significant push by Circle to increase brand awareness and visibility among a mainstream audience.

Chelsea has been without a shirt sponsor for some time, making this deal all the more notable. While the partnership does not include any payment products or services, it represents a major coup for USDC in its quest to establish itself as a viable digital currency.