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Circle Joins Chelsea FC to Promote USDC on Team Shirts

Guavy AI Editorial Team
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Circle has announced a principal partnership with Chelsea Football Club to feature USDC branding on the men's, women's, and academy team shirts starting from the 2026/27 season.

This deal marks a significant move for USDC into global sports marketing, aiming to normalize digital dollars and expand its role beyond crypto trading into mainstream payments and financial infrastructure.

Chelsea's global fan base offers Circle a broad platform to promote USDC as a borderless, open financial system.

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