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Circle Secures Major Sponsorship Deal with Chelsea FC

Guavy AI Editorial Team
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Circle Internet Group has secured a major sponsorship deal with Chelsea FC, becoming the first cryptocurrency financial services company to partner with a Premier League club as a front-of-shirt sponsor. The USDC stablecoin logo will appear on Chelsea's Men's, Women's, and Academy kits starting from the 2026/27 season.

The exact terms of the deal remain undisclosed, but it is reported that Chelsea sought around £65 million annually for the sponsorship. Circle's FCA authorization sets it apart from other crypto firms with Premier League partnerships limited to sleeve ads.

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