Circle's USDC Lands Main Shirt Sponsorship Deal with Chelsea FC

Circle's USDC has become the main shirt sponsor of Chelsea FC in a deal that marks a first for a cryptocurrency firm in English football.

The agreement, which was reported by CoinDesk on August 28, will see the USDC logo appear on the front of Chelsea's jersey. Financial terms were not disclosed, but earlier reporting suggested Chelsea had been seeking around £65 million ($88.3 million) per year for the front-of-shirt slot.

Circle is authorized by the UK's Financial Conduct Authority through an e-money license it has held since 2016, a status that separates it from unauthorized crypto firms cautioned against by the regulator in June.