Citi Prepares for Hybrid Future with Custody+ Launch and Bitcoin Rollout

Citi, one of the world's largest banks, has unveiled its Custody+ offering, which is designed to provide investors with a more efficient and cost-effective way to manage their assets. According to Sophia Thomson's report in Global Custodian, Citi's head of investor services emphasized that 'standing still simply isn't an option' as the bank prepares for a hybrid future.

The Custody+ offering is expected to roll out its Bitcoin custody service this year. This move reflects the growing demand from investors for digital assets and the need for financial institutions to adapt to changing market conditions.