Coinbase Global Inc. is expanding its efforts to cater to traditional financial institutions as demand for crypto assets and tokenization continues to rise. The company is positioning itself as both an infrastructure provider for banks and a rival, offering prime services to institutional clients. Liz Martin, head of Coinbase Institutional, highlighted this strategy during an interview in Singapore, noting that the growth is driven by regulatory clarity and increased transparency.
The largest US crypto exchange is adapting to the trend of banks offering their own digital-asset services. By providing the necessary infrastructure, Coinbase aims to support these institutions while also enhancing its own prime offerings. This dual approach allows the company to benefit from the increasing institutional adoption of cryptocurrencies.