Coinbase Leverages AI for Employee Feedback and Improvement

Coinbase is using AI to provide employees with private feedback on their interactions within the company. The tool, called Coinbase Coach, analyzes internal data from sources such as Google Docs, meeting transcripts, and Slack messages.

The goal of the tool is to improve performance and efficiency by providing workers with constructive criticism that they can use to become better versions of themselves.

Coinbase CTO Rob Witoff said he's getting some of the best advice of his career from the AI agent, which provides him with feedback on communication and knowing when to step back.

The tool is currently in beta and employees can opt-in for weekly feedback. Coinbase CEO Brian Armstrong has also used the tool, asking it questions about how he could become a better CEO.