Coinbase Rebrands Base App, Shifts Focus to Cross-Chain Trading
Coinbase is reviving its original name for its Base App by rebranding it as Coinbase Wallet. This move comes amidst increasing competition from Robinhood Chain and heightened Bitcoin network activity.
The company plans to shift its focus towards cross-chain trading, abandoning its social-first ambitions. The change is intended to help the app compete more effectively in a crowded market.