Crypto Checkout: Where Conversion Goes Wrong

A recent analysis of e-commerce payment data by NOWPayments has revealed that crypto checkout can be a major conversion problem for businesses.

The study, published on Cryptopolitan, looked at six months of payment activity across various implementations and found that the payment experience can significantly impact sales.

In one case, a 22% increase in conversion was seen after the payment experience was streamlined. However, this is not a guaranteed result for every store.

The analysis also showed that there can be significant differences in completion rates between different checkout implementations and asset mixes.