Crypto Marketing Agencies Under Fire for Filling Calendars Over Driving Results

Crypto marketing agencies often send weekly reports to clients, showcasing publication logos and impression counts.

However, this activity does not necessarily translate to actual PR results. A protocol may have a full content calendar, but if it doesn't show up in investor discussions or major media outlets, something is amiss.

The gap between marketing activity and actual results can be attributed to the agency's focus on 'driving brand awareness' rather than tangible outcomes.