Dubai's QOMEX Summit 2026 Explores Future of Digital Commerce

The second edition of QOMEX Summit is set to take place on September 9, 2026, at Al Habtoor Grand Resort in Dubai. The event will bring together senior executives and technology leaders from across the UAE and GCC to discuss the future of digital commerce.

The summit will focus on AI-powered commerce, personalization, automation, omnichannel experiences, and the technologies redefining how businesses sell, serve, and scale. It will examine the practical infrastructure, technologies, and strategies required to build faster, smarter, and more connected commerce ecosystems.

Featured speakers include Darine El Sabbagh from Chalhoub Group, Aaryan Kapur from Aster DM Healthcare, and Yogesh Sharma from Beiersdorf. They represent different forces driving the evolution of commerce in the region, including AI, customer intelligence, e-commerce, omnichannel strategy, loyalty, digital marketing, payments, and enterprise transformation.

The summit will address challenges facing commerce leaders today, such as automating customer journeys, predicting customer needs with AI, and adapting to changing customer expectations. It will also explore the role of human judgment in decision-making when algorithms influence customer decisions.