Gaming Platforms Evolve into Broader Entertainment Ecosystems

The online gaming industry is rapidly evolving, integrating various entertainment features into its platforms. Casino games, sports, esports, live streaming, cryptocurrency, loyalty programs, and social features are being combined into a single account, with some platforms focusing on specific aspects.

Crypto has accelerated this shift, with TRM Labs reporting that on-chain gambling volume reached $51 billion in 2025, up from $2.6 billion in Q1 2021 to $14 billion in Q1 2026. This trend indicates a significant change in how users interact with gaming platforms.

Three notable examples of this shift are 1win, Stake, and BetMGM. 1win started as a betting platform but has expanded to include sportsbook, casino, live casino, esports, proprietary games, social prediction features, crypto payments, and a growing Web3 layer. Its loyalty program offers personal managers, concierge services, closed tournaments, private travel, and events for high-tier users.

Stake is another prominent platform that has built its own gaming products through Stake Originals, offering a recognizable casino experience beyond third-party slots and tables. It also operates a large tiered VIP structure with rewards and level-up bonuses.

BetMGM takes a different approach by connecting online gaming to MGM Resorts' hospitality and entertainment offerings. Users can earn rewards across more than 20 destinations for experiences like hotel stays, dining, and entertainment.