GCEX Promotes Alya Marrakchi to Managing Director of Dubai Unit
GCEX, a London-headquartered prime broker for cryptocurrency and FX liquidity, has promoted Alya Marrakchi to managing director of its Dubai-based entity, GC Exchange FZE. The move follows the approval by the Virtual Assets Regulatory Authority (VARA), which licenses the Dubai operation.
Marrakchi joined GCEX in June 2025 to build institutional relationships across the UAE and Gulf region. During her tenure, she grew the regional client base and pipeline for the company.
GCEX offers crypto and FX liquidity, prime brokerage, and white-label technology to institutional and professional clients. The Dubai entity serves qualified and institutional investors and is the only GCEX business licensed by VARA.
Lars Holst, CEO & Founder of GCEX, commented on Marrakchi's promotion: 'the mandate to match the impact she's already having.'