Gen Z Dominates Binance's Traditional Finance Products

Binance Research has published a report titled 'Onboarding the Next Generation' that examines how Gen Z is becoming the dominant cohort on Binance's TradFi products. The report finds that 30% of Gen Z investors began investing during university or early adulthood, double the 15% rate for Millennials and well above 9% for Gen X.

Gen Z has also shown stronger preparation, with 77% reporting having received formal financial education, the highest of any generation. The report identifies Gen Z as the largest single cohort across Binance's TradFi suite, accounting for 44% of Direct Stocks and bStocks users and roughly 45% of TradFi-Perps users.

Among users who have adopted all three products, 48% are Gen Z. Gen Z's share of newly onboarded TradFi users has risen steadily from 41% in January to 47% in July, suggesting momentum rather than saturation.

The report also highlights that more than 90% of TradFi users in every generation are based in emerging markets, with Gen Z at 95%. Within that base, 13% of Binance Direct Stocks users are Gen Z investors from emerging markets holding less than US$2,000 in equity assets.