Greenlane's $70M Crypto Bet Loses Almost Three-Quarters of Its Value

Greenlane Holdings' foray into crypto has turned sour as the value of its BERA token holdings plummeted to $16.4 million by June 30, 2026.

This represents a staggering loss of $53.8 million from the $70 million Greenlane spent on building its BERA position.

The decline in BERA's price is largely responsible for this massive loss, having dropped approximately 75.9% since the start of 2026, according to CoinGecko data.