Japanese Industry Taps Bitcoin for Global Anime Fans

The Japanese Bitcoin Industry Co., Ltd. has introduced 'Aurora', a self-custodial Bitcoin payments platform designed to help Japanese companies sell their content to international fans who are often shut out by traditional payment systems.

Aurora aims to close the gap between Japanese content and its global audience by allowing customers to pay in Bitcoin over the Lightning Network, while giving merchants a simple point-of-sale and API layer to manage invoicing, payment tracking, and integrations.

According to JBI, the market for Japanese anime content outside Japan reached ¥2.17 trillion in 2024, up 26% year-over-year.