Korean Video Content Market Collapses, Blockchain Tokenization Seen as Lifeline

South Korea's video content market has effectively collapsed, according to Director Yang Woo-suk. Speaking at the Digital Finance and K-Content Innovation Seminar on July 24, he said the industry needs a new investment structure built on blockchain-based RWA tokenization.

The film business has shifted rapidly from a theater-centered market to one led by online streaming platforms, but legacy investment and distribution models have failed to keep up. 'In the past, investments were recouped on the assumption of a theatrical release, but that model has effectively broken down as the market shifted to OTT platforms including Netflix,' Yang said.

Yang believes RWA tokenization could provide a solution. He thinks global investors could participate more easily if intellectual property rights and revenue rights tied to films, dramas, webtoons, and games were issued as blockchain-based RWA tokens.