Kraken Partners with X to Streamline Trading Experience
Kraken has joined X's U.S. Cashtag Partnership Program, allowing users to click on code tags like BTC and be redirected to the Kraken app or website for trading.
The partnership enables users to complete transactions through Kraken while still being within the X ecosystem.
A 2024 experiment by the UK's Financial Conduct Authority found that push notifications increased trading volume by 11%, while points and lotteries boosted it by 12%.