KuCoin Teams Up with UAE Team Emirates for 2026 Tour de France Debut

KuCoin, a leading global cryptocurrency exchange, has partnered with UAE Team Emirates, XRG, one of the world's premier professional cycling teams. The partnership will make its grand public debut at the 2026 Tour de France, where KuCoin's branding will be prominently featured across all team buses, support vehicles, and fleet cars.

The agreement unites two high-performing organizations driven by a shared commitment to innovation, precision, and long-term excellence. According to BC Wong, CEO of KuCoin, 'World-class achievements are never solitary; they require a dedicated team moving in unison toward a shared vision.'

KuCoin provides access to 1,500+ digital assets through its broad product suite and remains committed to building transparent, compliant, and user-centric digital asset infrastructure for the future of finance. The partnership marks a significant expansion of KuCoin's global sports sponsorship portfolio.