Louisville Athletics Partners with Ripple to Feature XRP Logos

Louisville Athletics has announced a multiyear partnership with financial technology company Ripple. As part of this deal, the XRP cryptocurrency will have a permanent on-court logo during all Louisville men's and women's basketball home games.

The agreement was facilitated by the Cardinals' multimedia rights partner, Learfield. Athletics director Josh Heird stated that the partnership 'speaks to the strength of our basketball tradition, the national reach of the Louisville brand and the passion of our fan base.'

The XRP logo will appear on TV-visible courtside signage and additional in-venue branding and promotions throughout the KFC Yum! Center. The cryptocurrency will also be featured on Louisville's digital and social platforms and radio broadcasts for both basketball teams.