Metaplanet’s Bold Bitcoin Trade Raises Liquidity Questions
In late 2026, Metaplanet executed a high-stakes Bitcoin trade that left investors questioning its purpose. The Tokyo-listed company sold 10,000 Bitcoin (BTC) for $790 million in the third quarter, only to repurchase 11,000 Bitcoin for $950 million shortly after. The move net Metaplanet an additional 1,000 coins but cost the company around $160 million in cash.
The firm framed this transaction as a test of liquidity, proving that a Bitcoin-focused company could sell large holdings when needed. Metaplanet held 43,000 Bitcoin in July 2026, so the sale represented about a quarter of its total holdings. However, critics argue that the trade did not prove the company’s ability to sell under pressure, as the transaction occurred on its own schedule without market distress.
Metaplanet sold the Bitcoin at an average price of $79,000 per coin and repurchased at roughly $86,400. Had the company bought back the same amount at the original sale price, it would have spent $869 million, meaning $79 million funded the extra 1,000 coins, while the remaining $81 million covered Bitcoin’s price increase. As of October 6, 2026, Bitcoin traded at around $86,050, keeping the repurchased coins stable in value.
CEO Simon Gerovich emphasized that Metaplanet’s strategy goes beyond Bitcoin accumulation, aiming to build a global financial platform. However, the trade’s high cost, $81 million beyond the extra coins acquired, raises questions about its necessity. Without details on trading venues or counterparties, it remains unclear whether the sale occurred on public exchanges or through private deals. Ultimately, the exercise provided shareholders with a talking point but did not fully address liquidity concerns in a crisis scenario.